Main Street News: October 24th

Marketing. It can be a very scary and costly word for most businesses, especially in a small town like Barnesville. Running a small business in a small town, comes with its own unique challenges. Spending one-on-one time with clients and customers is crucial when it comes to promoting your business in a small town. Since communities like ours are often tight-knit in rural areas, residents of these small towns rely on word of mouth from friends and family. Word of mouth is the oldest method of marketing and is a highly trusted way to promote your business. In fact, members of small communities may feel more inclined to give your business or brand a try based on what someone they know says rather than reading an advertisement or searching on the internet. Being a small business in a small town gives you the benefit of having a personal relationship with each of your customers. Although word of mouth marketing is one of the cheapest and highly successful, sometimes you need to do a little more. That is why it is important to tailor your marketing plan to the culture of the community and the residents where you’re setting up shop. That could mean a number of possibilities. You can learn more at our “Let’s Talk About Marketing” lunch this Thursday, October 27^th on the 2^nd floor of the Wells Fargo Bank from 12-1 pm. The cost is $5 and includes a delicious lunch. Take advantage of this great opportunity to learn some tips on low-cost marketing and hear what is working for other businesses and organizations in town!